Shoppers Stop: Leveraging Social Media for Employer Branding
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چکیده
منابع مشابه
Increasing Global Reach: Using Social Network Sites for Employer Branding
Employer branding by means of Social Network Sites (SNS) has been inspired by two recent developments: the increase of usergenerated content with the spread of Web 2.0 and the lack of specialized human resources. However, this phenomenon is yet not very well understood: Which companies use SNS for employer branding? What are the motivations behind it and what are the necessary success strategie...
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ژورنال
عنوان ژورنال: Emerging Economies Cases Journal
سال: 2020
ISSN: 2516-6042,2516-6050
DOI: 10.1177/2516604220930394